The web portal
Where the building and the portfolio get run.
The portal is the command center for managers, admins and regional teams. Announcements, reservations, payments, people, roles, analytics and every setting in the resident app, for one building or forty, from one login.
The problem
Six logins before lunch.
The announcement tool. The reservation calendar. The package system. The payments dashboard. The survey tool. The PMS. A manager's morning is a tour of browser tabs, none of which agree on who lives in 4B. The portal is the one tab.
What's inside, by job
Every job a manager does, in one place.
Communicate
Announcements with targeting by building, type and tag, email, push, in-app and SMS, the AI writer, scheduled posts. The resident inbox with custom inboxes, saved replies and chat analytics. Surveys with templates. The reputation hub. Document library. Signage settings.
Operate
Work order management and KPIs. Inspection templates and schedules. Asset records. Package locations and settings. Front desk instructions. Guest and vendor permissions. Parking spots and balances. Amenity reservations dashboard with time blocks, capacity, fees and terms. Resident tasks and move-in checklists. Vendor directory.
Collect
The payments page: role-based views, payment method filters and export, offline payments, invoice history, convenience fee settings. Loyalty dashboard and gift card funding. Services and Market Shop orders.
Configure
The resident app home screen per building: amenities, perks, services, shortcuts and their order. Branding. Notification settings. Integration settings and PMS sync logs.
Manage people
Resident and contact tables with custom columns and status filters. Resident tags and segments. Staff roles. Multi-building assignment and property groups. Building change log.
See
Engagement analytics by module, resident and building. Keyless, package, valet and loyalty dashboards. Portfolio views for regional teams.
Deep dive
Built for the regional, not just the building.
Property groups. Staff assigned across buildings. Templates that roll out to the whole region. Dashboards that put forty buildings side by side. Audit trails on every change, so the regional team can see who did what, when, in any building, without a phone call.
Deep dive
The home screen is yours to design.
Every building decides what residents see first: the door, the packages, the pool booking, the housekeeper, the perks. Order it, rename it, change it for the season. The resident app updates. No release, no app store review.
Proof
Numbers from the platform.
Optima Signature: six portals consolidated into one.
97,000+ announcements sent.
660,000+ reservations managed.
Avenue5: services revenue up 117% across the portfolio, tracked here.
FAQ
Questions buyers ask on the first call.
Who uses the portal?
Property managers, admins and regional or VP operations teams. Front desk, maintenance and valet staff work in the Staff App; the portal is the management layer above it.
Can one login cover multiple properties?
Yes. Staff can be assigned to multiple buildings, buildings can be grouped, and regional dashboards show every property side by side.
Does the portal sync with our PMS?
Yes. Residents, leases and applicants sync from Yardi, Entrata, RealPage, ResMan, AppFolio, Rent Manager and MRI, with sync logs on every connection.
Can we export payments and reports?
Yes. The payments page supports filters, exports, offline payment entry and invoice history. Analytics export by module and building.
Is there an audit trail?
Yes. Building changes, lock events, package room sessions and staff actions are logged.
Can a regional roll out one change to every building?
Yes. Templates roll out to the whole region, and property groups keep buildings organized, so one change reaches every building in the group.
Which channels can a portal announcement use?
Email, push, in-app and SMS, targeted by building, type and tag. The AI writer drafts the notice, and posts can be scheduled.
What analytics does the portal show?
Engagement analytics by module, resident and building, plus keyless, package, valet and loyalty dashboards. Regional teams get portfolio views.
Related
Keep exploring.
See a day in the portal.
Send a targeted announcement, book a paid amenity, close a work order and read the regional dashboard, in thirty minutes.